The Milton Public Library is being given another award.
The Urban Libraries Council announced MPL as one of 10 Top Innovators during the 2020 Innovations Celebration.
Its ‘Be Inspired’ rebranding initiative was selected by a panel of expert judges from 260 submissions that showcase creative thinking. Milton Public Library won in the category of Communicating the Library’s Value, with award winners being recognized for their level of ingenuity, the outcomes achieved and the ability for other libraries to adapt and implement their work.
Chief Librarian Mark Williams says he’s happy that the rebranding is so appreciated.
“In undertaking a review and ultimately overhaul of the Milton Public Library brand, we wanted to ensure that the new branding resonated with as many Miltonians as possible, exemplifying Milton Public Library as a true community resource and a hive of activity. To have so many residents of the town respond favourably through their active participation in the programmes and services we provide has been the ultimate reward and suggests that while the new brand may be successful in introducing new patrons to the public library experience, the overall ‘offer’ that MPL represents is one that ensures the active participation continues to remain so high.”
All 2020 ULC Innovations entries can be viewed at here.
